The edge every independent practice deserves since 2009.
We founded HAA to level the playing field for independent practices in a market increasingly dominated by large networks and corporate consolidators - giving owners the tools, financial clarity, and support to compete and win.
Our story
Purpose-built for practice owners.
HAA was founded by Jonathan McGiverin in 2009 and is headquartered in Charlotte, NC. Over 15+ years we've built a team of industry veterans - former practice owners, certified accountants, data analysts, and healthcare HR specialists - united by a shared commitment to independent practice success.
We don't take a one-size-fits-all approach. Every engagement begins with a thorough discovery process to understand your challenges, goals, and competitive landscape. From there, we deploy targeted strategies and dedicated support to drive measurable results.
Core values
What we stand for.
Client-Centered Growth
Your goals drive everything we do. We tailor every strategy to your unique practice, patient base, and market.
Integrity First
Full transparency and ethical standards in every engagement - no surprises, no hidden agendas.
Collaboration & Empowerment
We work as an extension of your team - educating, supporting, and holding your growth accountable.
Innovation & Excellence
Cutting-edge analytics, automation, and best practices that deliver measurable outcomes.
Long-Term Partnership
We're not transactional. We build enduring relationships focused on sustained profitability and longevity.
Our leadership
Meet the team.
Jonathan McGiverin
President
Biography
Jonathan McGiverin founded Hearing Asset Advisors LLC (HAA) in 2009 to support independent hearing care practitioners transitioning through the business lifecycle. With over 15 years of practice management experience, he has worked with hundreds of audiology/hearing aid private practices.
Many practice owners at all levels call Jonathan the cornerstone of business intelligence. Practices pursuing real advancement tout his honest and transparent approach.
When Jonathan is not directly consulting or guiding his team, you can find him coaching and delivering lectures focused on practice growth strategies and financing to Audiologists.
Jonathan oversees HAA’s strategic direction and delivery of Medical Practice Transitions (Valuations, Contract Negotiations, Buyer/Seller Relations), Value Growing Services (Practice Management, Marketing, Asset Management, Pricing and Selling Strategies, Operations, Human Resource Development), and Market Development Strategies.
Jonathan understands the process of developing a practice from infancy to exit. Jonathan’s clinical and business support experience uniquely enables him to guide the clinic owner through each critical stage.
Jonathan earned his BA from Marylhurst University in Organizational Communication, Public Relations and Human Behavior.
He currently lives in Charlotte, NC, with his wife, two children. Jonathan loves landscaping his property to golf-course perfection in his free time.
David McGiverin
Senior VP
Biography
David McGiverin is the Senior VP of Hearing Asset Advisors (HAA). He is currently responsible for the company’s staffing and critical projects, including HR and customer events, ensuring community building within our customers and teams. David is uniquely qualified to bring about change-leadership while growing communities of businesses.
David works with audiology practices to improve patient flow and operational excellence. David’s history of deploying lean thinking with fortune 500 companies, coupled with his love of people, uniquely positions him to help your team find their rhythm. David is here to help you with your patient flow, human resource guidance, talent acquisition, coaching, conflict resolution, and process improvement needs.
Before joining HAA in 2018, David was CEO/President of Food Northwest (Formally Northwest Food Processors Association) and NWFPA-ERI (Industry Educational Foundation) from 2014-2018. David was responsible for developing, directing and executing annual strategies on behalf of an 18-member board of directors composed of global, national and regional food brands.
As CEO, David led the 18-Person board on strategic planning and a highly professional team of issue managers and directors. They supported 400 member companies to navigate and influence positive outcomes on nearly 300 adversarial legislative bills per session, and
10-20 rulemakings in any given year. His responsibilities also included strategic direction and execution of one of the nations’ largest food processing expos, serving 5000 industry visitors over three days with programming for education, equipment, and industry networking opportunities.
Before becoming CEO David worked for a Food Northwest Subsidiary NWFP- Innovation Productivity Center. His team advised and consulted with around 200+ small, medium and large global food companies on lean manufacturing strategies including strategic planning, metrics, supply chain, logistics, productivity, and regulation.
When David is not working with practices or spending time with his wife and three daughters, you can find him producing and publishing music for the dance floor.
Andrew Lockhart
Director of Finance and Accounting
Biography
Practice owners tend to struggle with understanding financials; However, Andrew Lockhart has the rare ability to take complex financial data and communicate it in a way that helps you understand your current situation and uncover future opportunities that lead to more profitability. Andrew is always ready to coach you through your finances and help you plan for your future.
Before Joining HAA, Andrew worked with Compass Group, supporting 100+ business units, which included balance sheet review acting as the key link in a chain of communication between units and senior management, ensuring accounting was done properly in accordance with GAAP and Compass policy.
Andrew attended Wingate University, Wingate, NC where he earned his Masters of Accounting and B.S.in Accounting with minors in Mathematics and Economics.
Ryan McKinnon
VP Sales
Biography
Ryan McKinnon is Vice President of Sales for Hearing Asset Advisors (HAA). Ryan is responsible for connecting you with key solutions to expand your audiology practices’ effectiveness and growth opportunities.
After walking into thousands of clinics and interviewing practice owners and staff, Ryan knows how to help your team excel. He is passionate about bringing fun back into the culture of your practice and connecting you with proven strategies to reach your growth goals.
Before joining HAA, Ryan was a Business Development Manager for GN ReSound, where he was responsible for setting up financial partnerships with hearing aid practices, ear, nose, and throat clinics.
When he’s not bringing fun back into the culture of your practice, you can find Ryan spending time with family, Staci, Max and Phoebe, fishing, or watching football!
He has a B.A. in Psychology with a minor in Business Administration from the State University of West Georgia.
Roger McGuire
Vice President of Advisors Services
Biography
Roger partners with clinic owners to unlock growth, boost profitability, and build lasting practice value. With over 35 years in the hearing healthcare industry, he
leverages his deep experience in business development and vendor relations to the benefit of independent practices through hands-on coaching, strategic planning, and accountability-driven goal setting. He drives practices to elevate care, sharpen
operations, and achieve measurable annual growth while strengthening both the bottom line and the patient experience.
How we work
One advisor.
An entire team behind them.
You're assigned a single dedicated Advisor who learns your practice inside and out - managing your relationship, coordinating every service, and keeping communication proactive. The result: white-glove service without the burden of juggling multiple vendors.
Meet your advisorYour dedicated Advisor
Your single point of contact, accountable for your results.
A full back-office team
Accountants, analysts, recruiters, and HR handling execution.
Senior leadership on call
Direct access to experts for complex strategic matters.
Trusted across the Hearing-care industry